Live IMM 2017
International Mini Meetup 2017
Every year since the iconic Mini car was invented, owners from around Europe have come together for an epic road trip across the continent in their customised classic cars and to throw a big party at the end of it.
In 2017, BMW brought the International Mini Meet-up to Westport in Co Mayo. While Mini enthusiasts from all over Europe converged on Ireland's west coast, we teamed up with illustrator Steve Simpson to create a unique illustration for the event, which was used to print souvenir t-shirts for a fantastic crowd of 2000 enthusiastic Mini drivers from all over the world
The project was such a success that we were invited back to join them again at the 2018 gathering on the glorious coast of Praia de Mira, Portugal.